"It’s only 1 plastic toothpaste tube..."
said 8 billion people!
We always innovate with sustainability in mind. With our dental gel, we offer a clean, natural & zero-waste alternative to the 1.5 billion toothpaste plastic tubes ending up in landfills yearly & breaking down into harmful microplastics.
Let’s talk about packaging
Recyclable glass bottle
Toothpaste plastic tubes are so last year! Our glass bottles don’t just look pretty on your bathroom counter: they’re fossil-fuel free & 100% recyclable.
Eco-friendly subscription model
Your first bottle comes with a swappable plastic pump. Our reuse model promotes a zero-waste clean oral care routine, eliminating single-use plastic waste. Click here to learn more about how our subscription works.
Your natural dental gel is delivered straight to your doorstep in Forest Stewardship Council-certified cardboard boxes.
Sourcing our ingredients
Responsibly-sourced, all our ingredients have been selected with dentists to protect your teeth fully. The result? A all-natural & organic anti-plaque charcoal toothpaste that is 100% vegan & cruelty-free .
Check out our clean ingredients page to learn more about our formula and how we harness the power of nature to protect your teeth.
Plan to go Local & Closed Loop System
NOICE will be produced locally by the end of 2022! We are also putting in place a closed-loop system where you can swap your empty bottles at your local retail store. This model encourages reuse over recycling & saves CO2 emissions.
One step we’ve taken is partnering with Loop Store, who rewash & return our bottles for re-use.
Proudly Climate Positive
Beyond eliminating single-use plastic, we multiply our actions to reduce our carbon footprint and toward having a comprehensive positive impact on our planet.
We conduct quarterly CO2 emission monitoring with On the Planet to understand & lower those emissions linked to our activities.
We offset the CO2 emissions that can’t be reduced (yet) with Handprint, planting mangroves in Indonesia to capture 13tCO2 every quarter.