We're on a mission to clean up the planet
& all the teeth in it!

We take the best of nature to develop effective, natural, sustainable oral care
products that are good for your teeth & good for the planet.

We started NOICE with two simple questions.

Do you really know what is in your toothpaste? Do you know that 1.5 billions plastic tubes end up in the landfills yearly? This is why we created NOICE, to bring full transparency on our unique natural formula with no compromise on efficacy and to kiss plastic toothpaste tube pollution goodbye, replacing the non-recyclable plastic toothpaste tube by a eco-friendly glass bottle.

The NOICE story began in 2019. Clement was on a personal journey of transitioning to an organic & vegan lifestyle, while Morgane was on a personal quest for a zero-waste one! Combining both visions, they decided that it was time to offer a better toothpaste solution that would tackle all aspects of sustainability. Both French by birth, Clement moved to New York & Morgane to London to launch NOICE: the toothpaste revolution is here.

Learn more about our co-founder journey here.

What's next? While we take our sustainability mission seriously, we like to do it with a smile… and a couple of cheesy jokes ;) Oui oui!

There’s always room to improve our positive impact, do better & grow even more sustainably. We are committed to shape a world where having a positive impact can be as easy as brushing your teeth.

Meet the team

We are proud to be a remote working team which allows us to reduce our carbon footprint, be flexible around our customer needs & improve our teams’ quality of life.


Co-founder & CEO

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Co-founder & CGO

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Co-founder &
Head of people

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Co-founder & CFO

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