A good alternative
I backed up this project as an alternative to the existing toothpastes that leave a massive rubbish amount behind them every year with products that are not recyclable.
The NOICE teeth gel tastes amazing despite having liquorice which I hate.It leaves my teeth clean and my mouth with fresh breath.
It is great that is organic however you should have a toothpaste that has fluoride for people who have sensitivities and need the fluoride to help with that.
Other than that you would need a better design on the pump as after 2 bottles it now has issues pumping the liquid.