Healthy Smile
Formulated with dentists to protect your teeth.
Natural & Organic
All our active ingredients are organics.
Zero Waste
Your toothpaste is delivered in a recyclable glass bottle.
#NATURALCONSCIUS
Natural & Organic
All our active ingredients & essential oils are organic.
Our high-quality ingredients have been selected with dentists to offer the world complete dental care.
#NATURALCONSCIUS
Natural & Organic
All our active ingredients & essential oils are organic.
Our high-quality ingredients have been selected with dentists to offer the world complete dental care.
Zero Waste
Your toothpaste comes in an eco-friendly glass bottle. We send you recyclable refill bottles directly to your doorstep! It's as easy as brushing your teeth :)
Zero Waste
Your toothpaste comes in an eco-friendly glass bottle. We send you recyclable refill bottles directly to your doorstep! It's as easy as brushing your teeth :)










I've been using it for a week now and I've totally fallen in love!
@akwearsthings
This zero-waste toothpaste works so well! It is amazing: very innovative and it taste really good too.
@laura_bruj
Still the most chic toothpaste to ever be on my bathroom counter!
@capsulesuitcase
#KEEPbrushing

Our motto is to keep innovating,
keep pushing the boundaries,
keep doing better for your
health & for the planet.
#KEEPfresh

It is about empowering,
in a fun way making
conscious consumption
simple & accessible to all.

#KEEPbrushing
Our motto is to keep innovating,
keep pushing the boundaries,
keep doing better for your
health & for the planet.

#KEEPfresh
It is about empowering,
in a fun way making
conscious consumption
simple & accessible to all.